Pink

Pink is a pale red color that is named after a flower of the same name. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity and the romantic. It is associated with chastity and innocence when combined with white, but associated with eroticism and seduction when combined with purple or black.

The zenith of the color pink was the 18th century, when pastel colors became very fashionable in all the courts of Europe. Pink was particularly championed by Madame de Pompadour (1721–1764), the mistress of King Louis XV of France, who wore combinations of pale blue and pink, and had a particular tint of pink made for her by the Sevres porcelain factory, created by adding nuances of blue, black and yellow.

In 19th century England, pink ribbons or decorations were often worn by young boys; boys were simply considered small men, and while men in England wore red uniforms, boys wore pink. In fact the clothing for children in the 19th century was almost always white, since, before the invention of chemical dyes, clothing of any color would quickly fade when washed in boiling water. Queen Victoria was painted in 1850 with her seventh child and third son, Prince Arthur, who wore white and pink. In late nineteenth-century France, Impressionist painters working in a pastel color palette sometimes depicted women wearing the color pink, such as Edgar Degas’ image of ballet dancers or Mary Cassatt’s images of women and children.

In the 20th century, pinks became bolder, brighter, and more assertive, in part because of the invention of chemical dyes which did not fade. The pioneer in the creation of the new wave of pinks was the Italian designer Elsa Schiaparelli, (1890-1973) who was aligned with the artists of the surrealist movement, including Jean Cocteau. In 1931 she created a new variety of the color, called shocking pink, made by mixing magenta with a small amount of white. She launched a perfume called Shocking, sold in a bottle in the shape of a woman's torso, said to be modelled on that of Mae West. Her fashions, co-designed with artists such as Cocteau, featured the new pinks.